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INDUSTRY CONSULTANT SAYS BOOK CAR NOW
The economic turmoil of 2009 hit the car rental business hard and, in order to minimize overhead, companies reduced the size of their fleets. As Neil Abrams, a consultant who advises major car rental companies, recently told the New York Times, this has caused vehicle shortages during peak periods and created an "artificial supply and demand dynamic, which pushes prices up." His advice to Times readers, "As soon as you know you're going to be traveling, get your car locked in," he said.